For the time being they are going to focus on items that if they weren't counterfeited, people would buy the originals. This is cd's, dvd's computer games, software etc... If the counterfeits could be stopped people would buy these so it is easy to calculate the losses. For something like watches it is much more difficult. Pretty much everyone on this forum has bought a replica watch, the original of which is worth more than $5k. However, if the replica hadn't been around, how many would have bought the gen? No idea. I'm not suggesting that people here can't afford gens, I know they can, I'm suggesting that the rep market doesn't really eat away at the gen market share or revenue.