I normally visit zurich a couple of times each year, I enjoy the spring and after-summer most, was there in beginning of july, to damn hot (+29c and humid).
Anyhow, you have to walk down entire bahnhofstrasse, got a lot of good watch-stores.
I went in and tried on some IWC's with my BCE v2 on =)
Also, rent a boat and do a small trip on Lake Zurich and also walk through the parks around the lake out to Cape Zurich and the casino..
Last time I stayed in Park Hyatt, really nice hotell. Also been at Eden au Lac.. also good.
Zurich is divided in two parts, the financial+shopping on one side of the river and the old town on the other.. really really great town. I think Zurich is the only place Ive been to that I actually could consider to move to.
Regarding reps, you will probably find none. On the other hand you will se every high-end car brand there is,.. Astons, Ferraris, Lambos, MB S600, Audi R8's, Porsches are the only cars allowed in the city well you know what I mean..
I didnt find the gens that much cheaper than in any other european country though. Was going to spend some money on a watch but stayed with my BCE v2 instead mhaha
Have a nice stay,
-tazz
Resturang Storchen.. good place to eat if weather is good..
The normal family car in Zurich...
Lake Zurich in early may 2008