Interesting article regarding reps

[wombat247]

http://www.mit.edu/newsoffice/2009/real-fake.html

[maxman]

Interesting article, I agree with with most of It, thanks Mike

[gioarmani]

Thanks for the morning read.

[TeeJay]

Interesting article, thanks for sharing It'd be interesting to know precisely what groups were being used for the data, or if it was just wives' 'handbag parties'.

[panerai153]

This is indeed a very interesting article. I believe what the researcher is saying is essentially the same as what some of us tell folks that ask about pulling off wearing a rep of a very expensive watch.If your job and income level are somewhere in the range of one who could afford a genuine Breguet, then you can easily pull off a rep. If you are a 18 year old working part time as a Pizza delivery person, pulling it off is going to be more difficult. Just like the people survied in the study, they had a much easier time picking what they perceived as genuine handbags, if they were being carried by well dressed, prosperous appearing models, as opposed to sitting on a shelf by themselves. It's all about perception, if you see a movie personality carrying a 2K Gucci bag, your first thought is WOW! that's a really neat bag. If the checkout girl at the local supermarket is carrrying the same bag, your first thoughts will be , nice bag, but it's a fake! In actuality, the opposite may be true, the movie personality may have picked her's up in Chinatown, the checkout girl saved for months for a real Gucci, but that's not the general perception. Same as watches, it's all about perception.

Just my Dos centavos

Arthur

[lanikai]

But when Gosline showed the same consumers pictures of the bags in use, their confidence level was 6.1 out of 7, and they were willing to pay an average of $783 for the bags. Why? Based on their comments, the people in the survey group were deciding if the person in the photo matched their preconceived notion of who is likely to own such products.