Panerai Pam247 Ferretti Special Edition Luminor Marina

[t]

i saw this on ebay

http://cgi.ebay.com/Panerai-PAM247-Ferrett...1QQcmdZViewItem

why so expensive? Looks like PAM 111, but with steel backcase...

i am waiting for the replica version

anyone knows more about this watch???

[dadog13]

it is expensive because it is a special (limited) edition of only 20 pieces...

[tonton2000]

why so expensive? Looks like PAM 111, but with steel backcase...

Isn't this the whole Panerai development and sales strategy in a nut shell!?

"Lets take one watch we already have, add a different dial/hands/lume colour/strap/box/nothing (only one option allowed, delete all the others) and call it a limited edition and sell it for 10x the amount"

I'd wait for the rep version also, all it would take is a new caseback and a stamp on the strap, probably 5 minutes work!

[Watchmeister]

Same concept as when Wempe in the States has special pieces made for them. Wempe has done it with 3-4 watch manufacturers. Brilliant marketing - ridiculous price. I am sure they were originally sold at the same price as other comparable PAM models.

[dcrooz]

Isn't this the whole Panerai development and sales strategy in a nut shell!?

"Lets take one watch we already have, add a different dial/hands/lume colour/strap/box/nothing (only one option allowed, delete all the others) and call it a limited edition and sell it for 10x the amount"

I'd wait for the rep version also, all it would take is a new caseback and a stamp on the strap, probably 5 minutes work!

Agreed! Personally I think it's a bit of a cheek, but they wouldn't be doing it if there weren't people queueing up for them...

[t]

Isn't this the whole Panerai development and sales strategy in a nut shell!?

"Lets take one watch we already have, add a different dial/hands/lume colour/strap/box/nothing (only one option allowed, delete all the others) and call it a limited edition and sell it for 10x the amount"

I'd wait for the rep version also, all it would take is a new caseback and a stamp on the strap, probably 5 minutes work!

if it is so... we need only the 247 caseback for replacement

[pannylovernr1]

For 15 grand they even toss in a macthing belt! Wonder if someone could do rep of that caseback only Casebacks seems to have a unfiform fit with the reps. I'm sure there's a market for individual casebacks, Any engravers out there?

[Quarks]

With that money, I would go for AP ROO right away. Flipping that watch for that price ..... it does not even cost that much in the first place.

[tvt]

Well this is what makes Panerai the marketing masters they have become.

I think it is wearig this a bit though. It is one thing to create an all new watch as a limited edition, but when all they are doing is sticking a different case back on it people might start to get tired of it.

I blame Rolex with the fake limited supply of SS Daytonas for starting all of this. 10 years ago they could not GIVE AWAY SS daytonas. Then they decided to just make fewer of them and make them hard to get, suddenly it is the hottest watch they sell and people pay ridiculous prices for them (much more than solid gold versions). Same thing.

[V]

Look at the stitching on this photo of a Ferreti strap:

Not even the strap-belt-case doesn't worth the extra money...

[Chronus]

Is this when Panerai "jump the shark" ?

[tvt]

The popularity of PAMS is on the wane for sure. I think one could argue they jumped the shark a while back when they started putting Sylvester Stalone's name on the back of some of them.

I still love them though.