Rolex Enters the 'Certified Pre-Owned" Market

[freddy333]

I think this is an attempt by Rolex to both cash-in on the pornographic profits Rolex flippers & gray marketeers have been making & a vain attempt to stem the flow of increasingly accurate (& difficult to ID as 'fake') Rolex clones coming out of Asia. I think they will be fairly successful with the former, but probably too little, too late in the case of the latter.


You can now get a certificate of authenticity, a two-year warranty and a wax seal tag for your pre-owned Rolex.
Everything You Need to Know About Rolex’s Certified Pre-Owned Watch Program

[automatico]

"...a vain attempt to stem the flow of increasingly accurate (& difficult to ID as 'fake') Rolex clones coming out of Asia."

 

I agree.

 

No doubt this is a problem for them.  I bet if truth be known, RWC really does not care very much because they would most likely have no sympathy for someone buying a rolex brand watch from anyone other than one of their ADs.  

Where they might be bothered is knowing that when a buyer pays the genuine rolex price and gets a replica or Frankenstein, they may be soured on the rolex brand from then on.  Selling 'certified' used rolex watches at ADs will help the AD make $$ during a decreased supply of new watches and cut down on 'rep is real' deals.

 

Buyers know what they are getting when they pay $400 for a $10K watch from an internet site selling 'swiss made replicas', but when someone gets the green weenie in a 'rep is real' deal, it can turn buyers against the brand.

[tomhorn]

As I alluded to in the other thread, all Rolex needs to do is produce enough watches to be in the reasonable ballpark of demand and the flippers won't be able to turn enough profit to keep doing it.

 

This move doesn't really help (especially with people getting ripped off by buying a replica they thought was real), because the watch can't be certified until 3 years old.