Well said, LK. I have a story that exactly illustrates this.
I found myself in a high-end watch shop on a business trip to NJ a couple years ago. They had sparkly Rolexes, Omegas, Corums (Corii?), you name it. I was admiring a certain gold Bucherer chrono on a delectable leather strap. It was reasonably priced (cough cough) at $22,000. The salesman asked if I had a stylistic preference, while easing me over toward the cheap end of the counter. Perhaps due to my jeans, sneakers, and polar fleece windbreaker?
I described my affection for dive watches, specifically round faced watches with black dials and, ideally, stainless steel construction. His nose wrinkled slightly, as if I'd released a foul stench into the room.
He told me with evident disdain that his shop did not service that segment of the watch industry. I glanced over at the Rolex counter, but sadly, saw only a sea of jewel-encrusted dressy watches. He did, to his credit, offer me a Bucherer brochure to take with me as I left (hint, hint).
So I reached for it, and my sleeve slipped up a few inches. A certain chocolate dialed watch peeked out and the man was on it like flies on a dead salmon. He grabbed my wrist and turned the watch toward him, and his mouth fell open. Oh I love it when that happens. Another Mk-II Sea Dweller fan made!