Do not know about Florida but they call them Texas Timex down in Texas from what I hear.
Saw a guy from Dallas at a watch show 20+ years ago who had a bunch of yellow gold Day Date models in a brown paper bag that he had taken in at his pawn shop. I asked why he had them in a paper bag and he said: "To keep from getting robbed in the parking lot, nobody pays attention to a guy with a paper bag."
I was wearing a yellow gold E. Gubelin on a leather strap at the flea market a while back and a guy said: "That's a purdy watch, whur'd-ye-git-it-at?" I said: "Wal Mart." He said: "Yeeeah, I seen-em down-air. Mite-git-me-wun."