Well... I am.
I'm a webmarketing pro, specialised in the so called 'web 2.0' trend, and this kind of product desing (e.g. involving the final customer in product design phase) is definitely the most up to date in marketing... (even if 'design' is not really appropriate here, since we're talking about rep).
This is indeed a very interesting marketing experience we're seeing here, to my knowledge, no company has yet started such a high end 'web 2.0' product, involving a customer community in product design.
I hope to see more stuff like this here, rep dealers are clearly using the web to its best.
Congratulations