Answer = he controled all those brands.....he wanted to show that he cares equally about all of them......in fact the conmglomerate of a company he led now controls 18 major watch brands
"Today, Swatch employs 20,000 staff in 157 factories, and accounts for around 25% of the world's watch production. With nearly 20 brands in its stable, the company's portfolio covers practically all segments of the market, from low-end brands like Swatch to mid-segment Tissot and Calvin Klein, to exclusive, luxury brands like Omega, Blancpain and Balmain and Breguet. . Nicolas Hayek has always been a showman, often wearing three watches on each arm from wrist to elbow, and mystifying his interviewers with obtuse comments; "If I am desperate, unhappy, unsuccessful, I sleep one night and the next day I remind myself that a real entrepreneur is an artist that creates new things, new jobs and overcomes obstacles." Dismiss him at your peril though-his success is unquestionable."