Hehe some funny stories here. Have had two so far a rather funny one with a so called watch experts and my reps. So far I have gotten fairly good treatment from watch stores no matter what I have had on so can't say I have noticed, though the Panerai AD in Knightsbridge did fall over himself and handed me every catalogue possible when I asked him for some prices, did have my 111 on that day.
First off was the first day I wore my Daytona out, got called out by someone in a rather belittling way who actually works at a Jeweller and is the expert on most things watch related because my "second hand" was not moving... was rather embarrasing for him having pointed out its in the sub-dial as two other friends with gen dayt's couldnt stop laughing at him and he is still getting stick for that comment everytime we go out almost a month on.
Another and only one so far with a Panerai - 092, decided to wear it with the rubber deployment and while having a few drinks someone at our table passed a comment on a colleague's new Armani watch who in turn decided to point at mine and go "atleast I dont wear cheapo casio rubber strap watches". The guy who ribbed him then rather loudly said "Thats a Panerai mate, it probably cost more then your car" hahhaa