It is all part of the new hype cycle we are in....Marketing new models as "Ultimate" and "1:1" in order to creep the prices up. I don't mind as much if the fit and finish is upped a notch.
Great comparison V. Thought I'd chime in with some others.
This is a Rubberized Kevlar strap that Kurt at The Watch Boys sells which is real comfortable. I have it on my 089.
I also like the OEM Coramids. I have one on my Chronopassion (239):