One of the attractions of the Sub is that the basic design has changed very little over many, many years. And because everything has changes around it, the design has developed an individual character and heritage.
I believe people are attracted to the traditional design, it's rugged and I believe quite masculine, and to change the design is a problem for some because in a way it detracts a little from the tradition.
Like many others I'd like the Sub to stay traditional forever, rather than have the design become diluted and eventually lost in the name of marketing and profit.
The larger and new model Sub in my view heralds the end of the pure tool watch that is, a traditional SS Submariner.