What bugs me is misrepresentation of the movements, the most critical part of any watch. No matter how great the rest of the watch may look, what good is it with a crappy movement? The misrepresentation is not as bad as it was a couple of years ago, at least from the reputable dealers, but don't call something Swiss, Lamania, ETA,. when it isn't. Be honest and call it Asian or CN, etc.
And stop shipping dry, contaminated, or rusty movements. No excuse for this in my book.