Good discussion. Something else just came to mind. (As stated, I am not a fan of 'current' Rolex corp. However, I am going to take their side, and play a bit of devils advocate.)
First, a personal experience, and perhaps some wisdom that only comes as one gets older and priorities change. Back in the 90's, I was a pretty serious SCCA Auto Racer. I progressed from Stock Classes and Improved Touring to Open Wheel Formula's, with a smattering of exotics thrown in (Lotus, Porsche, Viper). Back then, I could not for the life me wrap my head around the fact that the Auto Makers were making progressively heavier vehicles, with disappearing (non)-options. As a racer, I wanted the essence of a vehicle-- No extra doors, no Air Condition, no Power Windows, Cloth (lighter) instead of Leather (heavier) seats, etc...
Fast forward. Now those weight adding creature comforts make total sense to me, and the auto makers were simply responding to the market. We were the minority. Enter technology as well. The few extra grams of the power window assembly was more than compensated for my better engine management and horsepower. Finally, when purchasing a vehicle, do I really want to go down a list of options and seeing the $$ added to the sticker -vs- the all-inclusive price these days for a solid feature set. No.
So where am I going with this. Somewhere within the hallowed halls @ Rolex, they know that guys on Oil Rigs are NOT using their dive watches. There are no more Cold War scientists in need of a Milgauss. How many spelunkers actually use an Explorer II instead of a Garmin/Suntuu wrist computer. That said, modern Rolex's are essentially on par with our comfy BMW's, Mercedes, etc, and the average/current (White Collar) consumer of their products.
Rolex knows their market, and it is not (most) of us. I am cool with that...
Final thought. The "I'm not in the watch industry comment", real or not, is really just a way of saying "Rolex is a Luxury Good's" maker.