Gen is gen and always will be. Having thousands laying around, I would buy myself IWC 3174-38 and Rolex 116613LN sub and wear them like hell. Like By-Tor said, not all of the gens are worth buying. I think that any watch for more than 10k is not worth the price i.e. JLC Master Tourbillon may be nice way to waste 40-50k, but not for me. Having a rep on my wrist i do feel more comfotable when i wear it. I do not have to be affraid of cracking them somewhere, losing them or getting robbed. I just enjoy the gen feel of stylish timekeeper on my wrist, whilst others have no idea, it is just a rep. And as was stated before, for a price that you pay for servising one gen, you can have 2-4 super reps and enjoy the different styles.