I can see both sides. Still, with impetus from the ever-willing/improving Asian Switzerland, I think the brands are creating a rift between themselves & their buyers, which is never a good thing. Making gen ownership more difficult while the Asians are making their copies more accurate -- both aesthetically & functionally -- cheaper & accessible cannot end well for the brands. Any of them, including Rolex.
With rep factories like Noob having recently reverse-engineered the 4130 calibre to a fairly accurate degree -- sufficient to replicate OEM feel/function & accept many gen parts as drop-in replacements -- I think it is only a matter of time until traditional Rolex/Omega/Bulova, etc. buyers realize that high-end reps that offer 98% of the overall gen look/feel/experience for a fraction of the gen price make more sense than dealing with ADs, wait (& permission) lists & grey market scalpers (who often charge 2x retail). As it is, I recently read that more than 50% of the 'genuine' Rolex Daytona 116500LNs being displayed on Instragram are Noobs! I have no way to verify that, but I do see alot of Rolexes online that contain tells indicating their source was likely far east of Switzerland.
On the other hand, I can appreciate the frustration of ADs, who are stuck between brands trying to protect their investments/intellectual property & buyers, who are feeling used/abused for the opportunity of having to fund the whole mess. I get that the brands just want to sell (new) watches. After all, that IS their business. But, as was the case with mp3 downloading, Napster & the record companies many years ago, I think the brands need to find a way to co-exist with (& profit from) the reality of a 21st Century luxury watch business that includes cheap CNC production, 3-D printing & global communication. I just do not see a way to have a successful business model based on exclusive distribution channels while those channels are inherently distributed & impossible to control.
Remember IBM thinking they could market a PC & use their clout to maintain control of the PC market? Then, companies like Compac reverse-engineered the PC & produced a better PC for less money with more features? Well, I think history is about to repeat itself. As I posed elsewhere, what happens when (not if) Noob (or someone like them) begins offering spare parts &/or (reasonably priced) service for their reverse-engineered Rolex calibres? Of course, the question is completely rhetorical, because I think we all (including Rolex) know the answer. This is the ultimate nightmare for Rolex & the other brands --
Daytona Gen vs Noob