Leaderboard

As I alluded to in the other thread, all Rolex needs to do is produce enough watches to be in the reasonable ballpark of demand and the flippers won't be able to turn enough profit to keep doing it. This move doesn't really help (especially with people getting ripped off by buying a replica they thought was real), because the watch can't be certified until 3 years old.

"...a vain attempt to stem the flow of increasingly accurate (& difficult to ID as 'fake') Rolex clones coming out of Asia." I agree. No doubt this is a problem for them. I bet if truth be known, RWC really does not care very much because they would most likely have no sympathy for someone buying a rolex brand watch from anyone other than one of their ADs. Where they might be bothered is knowing that when a buyer pays the genuine rolex price and gets a replica or Frankenstein, they may be soured on the rolex brand from then on. Selling 'certified' used rolex watches at ADs will help the AD make $$ during a decreased supply of new watches and cut down on 'rep is real' deals. Buyers know what they are getting when they pay $400 for a $10K watch from an internet site selling 'swiss made replicas', but when someone gets the green weenie in a 'rep is real' deal, it can turn buyers against the brand.