LVMH is the name of the company that produces products under names such as Louis Vuitton, Moet, Henessy, Tag Heuer, Dior, etc. LVMH is the initials of Louis Vuitton, Moet & Henessy.
They have a friends and family sale every now and then where these watches are knocked down A LOT! There was a chap on here trying to buy a rep Formula 1. They had these for $500. Before I was introduced to the world of reps, I bought the Aquaracer Chrono on ss bracelet for about $1200.
Here's a link to their site: https://www.lvmhpartners.com/index.jp?