As Pug already posted some of the anglo-campaign, here are some of the german posters.
These were highly discussed and IWC finally withdraw the whole campaign.
"We build watches for a minority. Men."
"Who's wearing the IWC at home?"
"Too precious for daily shopping, washing, cleaning and swaddling."
"It would be possible to build an IWC for women. Technically."
"Only men can sink this deep: 2000m under the surface." (Some feminstical magazine went crazy on this ad, because it offends all female divers. The magazine says they could dive 2000m deep, too. I guess they didn't get the joke, as if ANYONE could dive this deep... :roll: )
"They smoke our cigars. Drink our whisky. And they are in parliament. Women, please leave us at least our IWC!"
"She may get the house. The car. And the dog. But never my IWC!"
"Costs as much as you will get for your wife's car."
"At least something, men can rely on."
"Behind every successful man stands a person who doesn't wear IWC."
"Getting more attractive when aging. Just like a man."
"They smoke our cohibas. They drive our Harleys. And drink our Lagavulin. Leave us at least our IWC!"
"For passengers without beautycase."
"For everyone who's shaving. In the face."
"IWC recommends separate estate."
"A successful man is someone affording a bit more than his wife wants."
"Let your wife carry the crate of beer. For this watch is heavy enough, already."
"Fits skirts, too. In Scottland."