It's funny. On most of the directions from the sellers, it says to give it a good wind at the crown. Then, there are a lot of people who say don't do it... Personally, I just swirl it, set it, and wear it. I have wound reps at the crown but if you're putting it on your wrist anyway, just give it swirl so you can get the time set.
Echoing what was said about not wnough power for the chrono, I've heard that being an issue right from the start. Wear it and give it another try this evening.