OK, here's what I think. I think there's a possability this guy doesn't know it's a rep.
I've never understood these TZ guys that come with their (as By-Tor put it) "guns blazing." There is ALWAYS a chance (and a pretty big one to be honest) that the guy bought it thinking it was a genuine Rolex.
Think of how many fakes are being sold as gens on ebay EVERY DAY. 10's of them. Ebay can't catch them and most people have given up on emailing the bidders/winners and telling them it's a fake, because most of them think it's a tactic used by other interested parties to get them to stop bidding and keep the price low (if you're bidding on a genuine Daytona and I tell you it's a fake, you'll probably retract all your bids, and therefore lower the price which in turn allows me to buy it must cheaper).
I have emailed tons of bidders and winners of watches (Breitlings/Rolexes, etc) on ebay and generally the answer was "F*** off" or no answer at all. People weren't grateful at all which is what stopped me from letting them know.
Now back to this TZ guy. He is a new member (he has a post count of 3) and has showed another picture of his Rolex. 10's of comments on how nice and cool it is. I think TZ should chill the hell out.