Look at it this way, where else can you get Swiss or Swiss-equivalent mechanical movements, water resistance, sapphire crystals, screwdown crowns and other features in something that for all intents and purposes, is 99% similar in styling to a watch 10 times the price? When you compare them to the Rotary, Accurist, Citizen and Seiko's of this world, our reps represent incredible value even if one excludes the counterfeit branding.
Personally, I'd rather our dealers go look for the best products out there than me doing it. The time and stress saved is probably worth the couple of hundred our dealers make per watch.