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The New Submarnier Date


RobbieG

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This was started in another thread but I thought I would post the info in it's own thread for anyone who doesn't know. Rolex has completed design for a new case, bracelet and ceramic bezel for the Submarnier Date. Please note that the watch has a beefier looking case but it is still 40MM. It was debuted in aPRIL AT Basel and is just starting to show up now with the first run of orders. The price? $29850 in WG or $27250 in YG. The projected price of the TT and SS is unknown. It is also a rumour that the SS version will NOT have the polished center links, although I don't think I believe that as the SS GMTII ceramic has a similar case and style and has the polished links. Time will tell.

The watch is going to be scaled in over a three year period. The first two are the solid gold models. Both have a special dark powdey blue dial with one in all white gold and one in yellow gold. These will be followed by the two tone watches in black and blue in 2009 and the all SS model in black in 2010. Here is a larger, more detailed pic of the WG version that is shipping now.

wgsub.jpg

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Yeah, I'm sure a lot of people will. One thing though whoch pleases me and I'm sure many others: I think Rolex made a big improvement in the fit, finish and feel department with the new ceramic GMT. It just has a much more substantial and non-flimsy feel that is totally different for them. Not that there is anything worng with the original designs and feel, but the new watches have definitely lost that rattlly, cheapy, edgey kind of thing which is unique to high end watches. That may be a good thing or a bad thing depending on the objectives of the wearer. The new ceramic watches are defintely more refined for sure and more rich/dressy. Again, many will be disappointed that they have lost that "utility" feel.

Uh huh, I prefer the old case.

PS: Here is more about the new Rolex models.

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Looks like the rep factories aren't the only ones with the 'one step forward, three steps back' philosophy :)

Seriously; there are some aspects that I like about the new case (tighter build tolerances, ceramic bezel), but there are far more that I find myself detracted with- thicker, clumsier looking lugs, ROLEX engraved rehaut, half height CG's and what is the deal with that pearl?!?! That'll be the first thing that gets knocked off.

I'm trying to look at the new design from a neutral position and with an open mind, but I'm finding it not easy to conform. This one, like the DSSD may take a while to grow on me...

Until then... Make it a 16610 for me!

:)

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If it isn't broken, don't fix it. Rolex design improvements over the years were based on improving the performance of the watches. Now they are just trying to tailor their product to the market where they think they will sell the most pieces.

A pointless watch. IMHO of course.

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