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Coolest AD ever!


valerian

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I have to say.....it's not a strategy that panned out for Gerald Ratner. :p

Sad story. But Beyer doesn't really run a risk saying this: He knows people buy watches even though they don't really "need" them. They crave them, and that makes his business.

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This is especially true when you consider the cost of the watches he sells and the rest of us try to collect, Rep or Gen they still cost a lot more than a digital Timex that serves the same purpose. It's a lot like cars, sure I can buy a base Toyota and have a reliable, fuel efficient car, but its not art; a Lamborghini or a handmade Swiss watch? that's art.

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