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Summer watch for rainy day

For me it's brand above anything else. They've done a terrific job right from the start building the brand and doubling down on its history. I also shudder to think what Rolex's percentage spend on advertising, PR, sponsorships, ambassadors etc to revenue is. Sure they have a decent product but they sell markers for lifestyle and success so we'll pay more to be part of it and show off the fact we've "made it" or "faking it". As watch aficionados we can say that's crap but why do we want them then when we know we can get lesser swiss make with bullet proof eta for a fraction of the price? It's easy we want to be part of it.

I think that needs either its OEM steel bracelet or a bright orange strap. Doxas are like Lambos -- either go B-I-G or go home.

Doxa SUB 300 "no T" Sharkhunter with US Divers logo.

Consider in the late 50s what Rolex had for competition, very few screw down crowns or substantial waterproofing or over engineered crystals and retainers. They were a little better than the competition and priced a little higher. My 6536/1 was issued to my late woodcutting partner as his dive timer in brown water adventures on peninsulas where they weren’t supposed to be. At the time it was the toughest watch they could get to supply the divers so it was the choice. Now compared to a G-Shock or contemporary diver it looks like a flimsy toy. Times change.