You can ignore advertising? That's what they want you to think.
For those who don't know the BBC, there are no adverts. Programmes are shown from beginning to end without interruptions. There are also some of the best documentaries, educational and children's shows simply because the BBC doesn't need to make commercially attractive reality TV. If you ever wonder why the BBC churns out high-quality ground-breaking TV, it's because they don't have to convince Procter and Gamble or Nestl