You paid to promote it. If you're the kind of person that buys RL, you're a good advert. If you're the kind of person that buys fakes, you're devaluing it.
Yes, I'm generalising a lot, but I hope my point isn't lost.
I agree, as I too would buy a Rolex, but how many times are people on these very forums steered away from buying a Rolex as it'll be assumed to be fake.
And yes, the market isn't suffering, but how much better would it be without as many fakes as there are out there?
I suppose I'm saying that we, like people who pirate movies and music, should at least admit we're stealing a little. Don't try to hide the fact we're ripping these brands off, because we are.
Having said that, I'm looking which company to steal brand value from next. I can live with that.