When a dealer sells you a "1:1" or "Perfect" watch with a "Synthetic Sapphire" crystal and a "Lemania" or "Asian ETA" movement, what are you actually getting?
These are amongst the most common lies told by dealers. It's a war of escalation where one dealer mislabels something and then the others have to follow suite or else have a product that's perceived as inferior. Well, it's time, as a community, to stop the [censored]. We're here to stop people getting scammed, right? Yet we tolerate some lies because we assume people will realise the dealers are just using marketing language.
Here's the truth: There is not a single replica available from any of our dealers with a Lemania movement. Asian ETA movements, as sold in the new generation of reps, are not ETA movements at all. There is simply no perfect 1:1 replica of a Rolex Sub. The term Synthetic Sapphire should mean real, lab-grown Sapphire as found in genuine Rolexes, Omegas and the likes, but in some dealers cases, they use it to mean Mineral Glass, as used by bloody Timex.
I'd hate to have to ask every time I bought a watch if what they advertised was truthful or mere advertising, so please try to convince your friendly dealers (It's mostly Josh and Trusty, the most prolific sellers here, that use these lies with abandon) to stop bullshitting us. Using words like Ultimate or Best Ever is understandable, it's the usual hyperbole required to show your newer model is better than the last, but perfect and 1:1 mean something absolute.
They're getting worse and it's time to stop.
I'd love to hear your opinions on how we can deal with it, but we need to do something as just telling the dealers hasn't worked for me..