And you've possibly hit the nail on the head. Or a nail somewhere near its head, at least.
If the dealers who lie suddenly lose us all and we start using a new superdealer, then they only lose us, a small percentage of their customers (I don't believe that bit myself - we're larger than they let on) but they suddenly empower superfred, or whatever he's called, to be our best dealer, which gives him capital to challenge them on other fronts, while having us, the credible clients, filling his googlity with power points all over the web. He suddenly becomes a thread to the hegemony of current dealers and it's because they lied.
Ok, Superfred's tale is a little far fetched, but if you remember Angus's post about fewer high-margin higher quality reps being the direction the forgers are taking, we are the target market. We hold the power.
Stop lying to us and we'll be there for you.