This is a known pseudo-luxury brand.
From http://www.chronocentric.com/watches/counterfeit.shtml
Three specific brands known to play the luxury watch imposter game are: Klaus Kobec -- Advertises heavily in magazines as being comparable to US$2,000+ watches, with a retail price of US$900, but can be yours for only US$200. Krug Baumen -- Sold on auction sites. Claims "RRP" in the £475-625 (US$900-1,200) range, yet they routinely sell in the £15-50 (US$30-100) range. Even has an impressive looking official website for the brand. Montre Suisse -- Sold on auction sites especially in the United Kingdom, often in bulk lots of 5 to 10 pieces. Claims a retail price of £129.99 (approximately US$250), yet are sold in any quantity you want for less than £5.99 (US$12) each. Ironically, their name translates to "Swiss style." Caveat Emptor, I guess.