Ok, at this point I really don't know where to start. Needless to say, I don't think you get it.
Differences between this PoS site and Rolex ... ok, Rolex pay for R&D and advertising. They also pay tax, import/export duty, have an after-sales service, warranty, etc. If you actually do the maths, which has been done here so many times, you realise Rolex is making a fair profit. Also, if a Rolex AD sells you a Submariner, you know that a shop across the street won't be able to go much cheaper. This scam site is ten times the price of our dealers.
They are selling something available much cheaper elsewhere for a vastly inflated price by lying to their customers. I fail to see Rolex, Panerai or TAG Heuer doing that.
Genuine watches are not really that overpriced, and just saying they are doesn't make it any different. This website is demonstrably overpriced.