Rolex2u have a rep on rubber for $88 at the moment. It's not bad for the price.
Actually they have two versions on rubber. The other isn't much chop at all.
I saw a gen about a week ago and I think it's far, far better looking in real-life than in photos. I reckon the pics I've seen make it look a bit bland.
Anyway, I'm considering getting the R2u rep to use as a daily work watch.