When you look Into the engineering, man hours, technology, and the labor of love behind this timepiece,well thats pretty cool to me. Of course design Is subjective. My love of cars has lot to do with the reasons why I feel the way I do about the Thunderbolt. The dials(retro) remind me of a cars speedo/rpm cluster. The saphire coverd movement Indeed reminds me of a Ferrari's see thru engine cover. These are not watches for the mainstream. The chances of ever seeing one out In the wild, It's not going to happen. They are for the serious and wealthy collecter only,to be admired behind a showcase I susspect,most of the time anyway. I would think that anyone who appericates the art of fine watchmaking would appericate this piece. If not for anything else, but what It must have took to put this piece together. Would I personally wear one? absolutely. But with my luck It would probably be called out as a fake.