I still think that IWC is a step up from Rolex, but it's highly subjective. Unless you want to count the blinged out paved models of otherwise standard models. IWC has their standard low cost models with non-inhouse movements on-par with Tudor, but also their Portugieser line (and maybe other) with different levels of complications and in-house movements. They're both mostly medium to high run production products, and to me, Rolex is made more for the masses, and IWC more geared towards the unique... (ducking the pending fallout)