Hey folks- 95.9% of the general population don't know a thing about watches aside from the fact that they probably take batteries and they tell time. Another 2.1% are likely to know that some watches have built in functions that will time your laps, monitor your heart rate, distance and altitude while running and an additional 1% are likely to know a little more about the differences between a mechanical watch and a quartz watch. The remaining 1% are WIS, which will spot your rep from 3 football fields away and can discern a sunken datewheel, misaligned date font, 0.02mm larger crown or incorrectly shaped CGs with a single flick of the wrist.
Okay... Not really.
But my point is that the majority of people out there are not likely to know squat about watches, or will be able to identify a brand, even if that brand and logo along with model name is printed on the dial. Yes, this is the case to be at times and can occur even if some of those individuals work at watch and jewelry stores.
I suppose there's a reason why the term 'Watch Idiot Savant' was coined Us watch folk... We're a pretty rare breed in the grand scheme of things.