Guys I hate to point out the obvious here but price is determined by two things and two things alone, supply and demand. If they offer the watch at too high a price, they will have leftover stock, which drives price down. If price is that much of a deterant, just don't jump too fast, don't be the first guy on the block with one, the price will fall eventually. Those that want to be the first on the block etc. will pay for the privalage of being such, they will not let price stand in the way. One of us pointed out that everything is negotiable, well, that is not so. High demand items are non-negotiable because those that have high desire for the item are willing to pay, thereby lessing anyone else's negotiating power. And that is not the fault of the manufacturer or the dealer, it is simple economics. So, stop complaining about price and wait until the price is where you want it, OR pay for the "privilage" of being an "early bird". Sorry if I offened anyone. By the way, I want one NOW!!