Yes, insult your potential customers. That one always works.
You lied, or intentionally misled, over the price of the IWC Aquatimer. You had a pic of a Jones and a 2000M and said IWC Watches for $79. That is false advertising. The items pictured were not available at that price.
Since then, you edited the advert, and changed the "$109 + Free Shipping" to a "$109+ with Free Shipping" on your rolexes.
Paul/Chris/Whatever, why do you feel the need to go on the attack to get sales? Are you that scared of your competition? You do realise you're essentially saying "Ha ha, you're all stupid for not shopping with me" which, along with insulting their intelligence by buying good reviews, just shows how much contempt for your customers, potential and actual.
You, sir, have a lot to learn.