Chronocentric say this:
"Klaus Kobec -- Advertises heavily in magazines as being comparable to US$2,000+ watches, with a retail price of US$900, but can be yours for only US$200."
Now, I don't like the aesthetics of this watch, and I think a gold plated crown is a bad idea - but if they stick an ETA in perhaps they are entitled to compare it to $2000+ watches. That's what we do.
Where they come unstuck a bit is with the RRP rubbish (a game many play) - it costs less than $200 everywhere, and it's across ebay like a rash.