I do think that the watch is flashy. For me, it has to do with the band. The polished area is so noticeable, as opposed to the polished area on a Seamaster bracelet for instance. Perhaps if it has a more toned down bracelet, it would not be as flashy. That said, they really can't change the design of the Oyster bracelet can they. So it guess it is either polished mid-link or all brushed.
I wonder what this would look like with an all brushed bracelet. Hmmm.........