I know the episode you are referring to & I agree that Rolex's marketing has changed. But this is neither the 1st time, nor will it be the last time that a change in marketing strategy has put off Rolex's older customers (like me). The reason Rolex has been the most successful luxury watch company for most of the past 100+ years is because they are market leaders, who carve their own path instead of following the winds of contemporary fashion. Sometimes their path intersects with current fashion & sometimes not. Whether or not you like their latest marketing/design strategy, you have to give them credit for the fact that, with hindsight, it is usually a winning strategy, profit-wise. And profits, whether politically popular or not, are what for-profit companies are all about.
But, like you (& Feinnes), I wish Rolex could find a way to include a handful of traditional tool watches in their current/future product line-ups.