No, not really false advertising per se, but still a bit of an unfair business practice to be on the receiving end of. Sure, great way of maintaining the revenue stream, so from a business point of view, great idea, but from the customer's point of view, a tad unfair, if the movement was to fail so soon after manufacture. Sure, the movements in rep A7750s might be coming dry, but they're coming from Chinese 'factories', not a Swiss clean room... We tolerate such things in reps, precisely because they are reps, it simply shouldn't be so with any gen product, certainly not all the time gen manufacturers are claiming such high standards of craftsmanship in their builds... If gen manufacturers are sending out movements in the same condition as rep movements, I really can't see any benefit of a gen purchase over a rep purchase, other than the prestige of buying the branded product with a warranty (which might still cost for work anyway) and any pleasantries the AD might throw in like chit chat and a cappuccino Like Lani's post where he mentioned driving a truck off the forecourt with no fluid in the power steering... Sure, mistakes can be made, but, if they're deliberately made to make the customer put their hand back in their pocket, then, yes, good business sense, but poor business practice/customer loyalty IMHO...