I'd have to say that brand is not really the motivator for me at the moment, as I've found that I simply prefer the 'look' of larger >42mm watches. Admittedly that was driven by my 1st purchase, a 111H , and then reinforced by a UPO, and more recently an FA Jones. I dipped my toes in the vintage Rollie world with a DRSD, but despite it being an extremely pleasing watch, design-wise, it just looked wrong on my wrist, so it was recently sold. If the rep makers could produce a fantasty large sized DRSD, say 44/45mm, I'd be tempted..............I think the design would benefit from a slight increase in scale. (I'm sure I'll be shot to pieces for such a suggestion)
Having said all that, brand is still a factor, and there are some brands that I (probably) wouldn't buy, based on my own perception of them, which is composed of such variables as material (not a gold fan), brand integrity (are they just 'fashion' driven, or do they innovate?), and embellishment/decoration (no diamonds, toys, useless funcitons, etc,). I'd have to say that Breitling, until recently, were in that camp, as I considered most of their range a bit too 'bling'.........but I am sorely tempted by a Navtimer, particularly on a leather strap
I'll have to stop there, as I feel that I'm apt to ramble off at a tangent if I continue. I'm supposed to be working, goddamit, but keep switching screens to RWG, and writing this post , so it's suffering from continuity.......
prof