Horology today, or rather haute horologie, is no longer found in the line-ups offered by the big brands, but springs from small independent companies like Greubel-Forsey, Voutilainen, Speake-Marin, McGonigle and their like. That's primarily (though of course not exclusively) where innovation and real, old-fashioned craftsmanship exists these days.
Obviously mechanised and computerised manufacturing processes actually ensure that the end products are of a more consistent quality than is the case if everything/most things are hand made, but what aficionados of real high-end watches presumably care about is the exclusivity of a timepiece made in its entirety by a skilled artisan. I certainly know that I wouldn't dream of handing over $20-50.000 for a watch unless I knew for sure it hadn't just "come out of a machine".
Contrast the Hublot piece with this short snippet about Greubel-Forsey...