Not at all. The price has nothing to do with my opinion on the matter. It simply figures that he's wearing a "fashion" brand watch, rather than a true watchmaking house, IMO. You can substitute Deisel, DKNY, Kenneth Cole, whatever.
Now a celebrity like Jay-Z that owns VC, JLC, Pateks and the like shows a REAL interest in fine timepieces, not just in watches as jewelry. Who woulda thought?????