I agree with V. The answer is yes. Many goods are "overpriced" but that is the nature of making a profit. People are willing to pay the price. As much as many of us would probably like reasonably priced watches with basic movements and features, saving the extravagant pricing for the special, limited edition watches with worked over in house movements, etc., the company isn't going to do that if it waters down the air of exclusivity that their brand currently provides.