I don't mind history being used to sell watches. I don't have a problem with Panerai selling watches based on their history of being used by the Italian military, don't have a problem with Omega selling a watch because it was worn on the moon landing, I don't even have a problem with Tag Heuer using a movie icon who has passed on (Steve McQueen) to sell the Monaco. I do have a problem when the company uses materials from a historical event that killed so many, materials that should be left in place as a memory of the accident. Instead we get this garish watch that I am sure everyone who owns about will brag where the metal came from. It used to be you would buy a gold Rolex to show off, now you can buy metal from a boat that killed people. I can see it now:
Kim - "Wow Paris, that watch is like totally awesome"
Paris - "I know right, it is totally Titanic metal, this watch is made of part of a boat that killed people"
Kim "Awesome"
Paris - "I know, it's hot!"
Thanks but no thanks. I would buy a watch made from RJ's casket however.