Pug doesn't need my defence or anyone elses here for that matter, but I will reiterate, his actions constitute a community service and should be thanked for bringing the issue to the forefront.
As for examples, there are countless in that thread. For example, and this is not meant to be an attack on any specific dealer, but you cannot honestly think that description of the B&R ETA 2892 movement is not misleading.
Look this is not a personal issue.. the objective as i see it is constuctive.. address the issue, institute labeling standards, and move on.