Now we're talking!!! Yup Aperature Priority.
BTW...I always wrestle with this...the reflection on the datemag (or in general). I've played around with trying to solve this. Try getting a white board or a black board (totally different effect) and position it in various places to cancel out the reflection in the key parts (in this case the datemag). That will bring things even closer to perfection.
The thing to remember is with the Deville shot, it works because of SELECTIVE DOF. You had things set for much shallower DOF which works artistically because of highlighting a selection of details, and the taxi adding interest and mood but fuzzy so not distracting.
With these face on Sub shots, it's a product shot, so stopping down for full DOF is more the goal rather than an artistic thing.
Thanks for posting this, it's good reading.