Me? I get whatever the dealers give me.
Seriously, I choose watches based on how much I like the genuines, or in the case of fantasy watches, whether or not they'd get spotted as obvious forgeries. I have a fantasy Rolex, Breitling and IWC and I reckon they'll all pass first glance without a problem.
I like design and a well-designed watch that suits my style (no bling please, we're british) and choose based on what would suit me, meaning no Ferrari or Bentley watches for a start. Oh, apart from when something whacky comes along like the Panerai 187.