In fact, I remember standing in my bedroom after returning from the local premier of 'A Hard Day's Night', holding the black & white promo pic of the group & yellow souvenir ticket (both of which I still have here somewhere), wondering if I would still remember these guys (the Beatles) when I was 40 (40, as a young teen, was about as far into the future as I could comprehend). As you probably recall, the prevailing wisdom was that the Beatles, like most pop acts back then, were a fad that would quickly fade & be replaced by the next fad.